Tom Gao
I help businesses connect brand, technology, content and customer experience through effective digital platforms.
Tom Gao
I help businesses connect brand, technology, content and customer experience through effective digital platforms.
Tom Gao - Portfolio
About Me
I am a digital product and commercial digital professional with experience across healthcare, brand portfolios, website platforms, digital delivery and stakeholder.
In my current role as Digital Product Owner at Integria Healthcare, I support the ownership, optimisation and delivery of digital platforms across a multi-brand healthcare portfolio. My work involves collaborating with Brand, Marketing, Sales, Science & Clinical Affairs, Technical, Customer Care and external agency partners to ensure digital platforms support business priorities, campaign execution, practitioner engagement and customer experience. management.
I bring a practical combination of digital product ownership, website management, business requirement translation, CMS governance, agency coordination, SEO support and cross-functional delivery.
I am particularly interested in roles that connect digital platforms with commercial growth, brand performance, customer experience and business transformation.
Experience Highlight
- Multi-brand Digital Platform Ownership
Managed and supported digital platforms across a healthcare brand portfolio, ensuring websites and digital assets remain aligned with brand, commercial and customer needs.
- Cross-functional Digital Delivery
Worked with Brand, Marketing, Sales, Science & Clinical Affairs, Technical, Regulatory and Customer Care teams to deliver digital initiatives across multiple business priorities.
- Website Roadmap & CMS Governance
Supported website roadmap planning, CMS management, content governance, access control, platform improvements and ongoing optimisation.
- Campaign & Commercial Support
Enabled digital campaign delivery through landing pages, product content coordination, SEO support, analytics considerations and stakeholder alignment.
- Agency & Vendor Coordination
Managed communication and delivery with external digital agencies, developers and vendors to support website enhancements and project delivery.
- Business Transformation Support
Maintained digital continuity during organisational change, brand portfolio changes and evolving commercial priorities.
Professional Positioning
I add value by connecting business strategy with practical digital execution. I work well in environments where digital platforms need to support multiple teams, brands, channels and commercial priorities.
My strength is not only managing websites or digital tasks, but creating structure around digital ownership, stakeholder priorities, agency delivery and platform governance.
I am best suited to roles such as:
- Digital Product Owner
- Commercial Digital Lead
- Digital Experience Lead
- Digital Platform Manager
- Website & MarTech Manager
- Digital Delivery Lead
- E-commerce / Digital Growth Manager
Digital is not just about technology; it is about creating better connections between people, brands, and experiences.
Multi-brand Website Platform Management
Digital Campaign & Landing Page Delivery
Managed and supported digital platforms across a multi-brand healthcare portfolio, ensuring websites remained aligned with brand, commercial, compliance and customer experience priorities.
Focus areas:
Website ownership, CMS governance, platform roadmap, stakeholder coordination, agency management, SEO support, content governance.
Digital Campaign & Landing Page Delivery
Digital Campaign & Landing Page Delivery
Supported digital campaign execution through landing page delivery, content coordination, product information updates and cross-functional alignment between Brand, Marketing, Sales and Technical teams.
Focus areas:
Landing pages, campaign enablement, SEO considerations, content updates, analytics support, stakeholder prioritisation.
Core Skills
Customer Digital Experience
Digital Product Ownership
Digital Strategy
Website Management
Digital Experience
Digital Platform Management
CMS Governance
Stakeholder Management
Agency Management
Vendor Management
SEO Support
Google Analytics
Digital Roadmap Planning
Business Requirements
Agile Delivery
Campaign Enablement
Landing Page Delivery
MarTech
E-commerce
UX
Content Governance
Cross-functional Delivery
Digital Transformation
Commercial Digital Enablement
Customer Journey
Platform Optimisation
Customer Digital Experience
Digital Governance & Business Transformation
Customer Digital Experience
Supported digital experience improvements across practitioner and customer-facing platforms, helping improve navigation, content structure, product information accessibility and user journey consistency.
Focus areas:
UX support, customer journey, practitioner engagement, product content, website structure, digital experience optimisation.
Digital Governance & Business Transformation
Digital Governance & Business Transformation
Digital Governance & Business Transformation
Maintained digital platform continuity during organisational change, brand portfolio updates and evolving commercial priorities, supporting governance across website assets, access, agencies, content workflows and platform delivery.
Focus areas:
Digital governance, change support, platform continuity, vendor coordination, access management, risk reduction.